RTF 347C Broadcast and Cable Selling

Unique No. 07300

Faculty: Jennings

Class Time: T 6-9

Room: BUR 224

Writing Comp: No

Comm/Culture Req: No

Closing Limit: 78

Cross-listed: No

Prerequisites

Must be an RTF major with a UT GPA of at least a 2.25 and have upper-division standing. The following coursework with a grade of at least C in each: RTF 305 and 9 additional lower-division hours in RTF.

Consent requirements

This course does not require consent. Registration is open via the online registration system to all RTF majors.

First class day policy

Students must attend the first class day or make prior arrangements with the instructor.

Course description

This course will introduce students to the techniques and procedures of commercial broadcast and cable selling. It will cover the process and terminology of selling in broadcast and cable, the role commercials play in marketing , and the research tools necessary for selling broadcast and cable media.