RTF 348 Radio Station Management

Unique No. 07305

Faculty: Oppenheimer

Class Time: TTH 2-3:30

Room: ESB 133

Writing Comp: No

Comm/Culture Req: No

Closing Limit: 35

Cross-listed: -

Prerequisites

Must be an RTF major with a UT GPA of at least a 2.25 and have upper-division standing. The following coursework with a grade of at least C in each: RTF 305 and 9 additional lower-division hours in RTF.

Consent requirements

This course does not require consent. However, please note that:

This is NOT a radio production course

This course is intended for students interested in media industry management, specifically radio station management. Only students with a genuine interest in this topic should register.

First class day policy

Students must attend the first class day or make prior arrangements with the instructor.

Course description

The specific intent of this course is to introduce the student to the skills and the responsibilities of management. Management skills in the highly regulated communications industry are uniquely different from most other business. The course encompasses radio formatics, sales, the role of audience research, marketing strategies, financial management, management theories, broadcast station valuation and capital financing, revenue development, the Communications Act of 1996, and projected regulatory developments, which are all designed to meet the needs of the radio manager tin the world of the 21st century.