“Netflix in Latin America: A New Cultural Imperialism, a Regional Generation and Class Gap, or a New, Regional Hybrid Television”
Media imperialism and flows across cultures
The flows of film, television, news, comics, and music have been feared since at least the 1970 during the New World Information Order debate, where unequal flows of news (Sreberny-Mohammadi 1985), film (Guback and Varis 1986) and television (Nordenstreng and Varis 1974). Now many of those fears have been refocused on the various new flows of culture and information featured in various forms on the Internet, notably Amazon, Facebook, Google and Netflix (Jin 2017). This talk examines Netflix specifically in its strategy for Latin America, how it both carries it a great deal of new U.S. programming, seemingly a new channel of cultural flow and dominance, while also doing a small but growing amount of national and regional production, like Narcos, while also making quite a bit of regional production like telenovelas available with English subtitles, a small amount of counter-flow from Latin America to the U.S. audience.
This talk also examines how Latin American audiences are responding to Netflix and YouTube, compared to their long history of preferring national and regional telenovelas. It looks at how education, wealth, generation and even a sense of cosmopolitan identity are stratifying Latin American audiences into very distinct groups.
After the session, continue the conversation at The Hole in the Wall.