Jaewon grew up in Seoul, South Korea. He received his B.A. in Media and Communication from Korea University located in Seoul. He recently finished his M.A. in Journalism andMass Communication from the same university where he wrote a thesis on the Internet ofThings (IoT) business ecosystem evaluation. As a research assistant, he was part of several research reports published by both national and private research institutions regarding global TV and OTT (over-the-top) market, cross-media audience measurement,and etc. In addition, he individually conducted studies on factors affecting smartwatch adoption, and mobile news platform competition. His academic interests include new media technology adoption and its implications on industry, policy, and society.