Lesley Willard is a doctoral candidate researching the professionalization of fans within the U.S. media industries with emphases on promotional strategies, affective labor, and social media platforms like Tumblr and Twitter. She is currently a founder and organizer of the Fan Studies Network (North America), the Shepherd Editor for The Velvet Light Trap, and the director of UT's Queer Graduate Student Agency. She has previously served as a research fellow in UT's Computational Media Lab, an assistant editor for Big Data & Society, a co-managing editor for Flow: A Critical Forum on Media Culture, a Graduate Student Representative of the Fan and Audience Studies (FaAS) SIG at SCMS, and a coordinating committee member for the Flow Conference ('16 and '18). Her work has been published in Flow, In Media Res, The Velvet Light Trap, Critical Studies in Television, and Transformative Works and Cultures. She also has chapters in two edited collections, A Tumblr Book: Platform and Cultures and Fan Studies: Methods, Research, Ethics (both forthcoming).