Sprite Refreshing Films

• Sprite branding is now required in the films (and scripts).
• 3 week extension deadline period for script entries. New deadline is February 25^th. The production due date has shifted to June 15 to allow the students to have the same amount of time for production.
• 5,000 production budget increase per film. The students will receive a total of 18K. 15K is for the production budget and 3K is for the students to use towards taxes.
• Films are now being produced under the SAG Commercial agreement.
• Ownership will go back to the students after 2 years but the Coca-Cola Company will be assigned specific rights and students will not be aloud to manipulate logo

NEW PROGRAM MATERIALS

• Application (NEW)
• Script Brief (NEW)
• SRF Memo (NEW)
• Official Rules (NEW)

ADMINISTRATIVE CONTACT
Stephen Salisbury
stephen.salisbury@austin.utexas.edu
CMA 6.130
M-F 9-6

PROGRAM OVERVIEW
SPRITE Refreshing Films™ is designed to showcase the talent of up-and-coming film students and to provide a national platform, powered by SPRITE®, where they can write, create, produce, and direct short films. This year SPRITE is streamlining the program to make participation much easier.  Below is an overview of the 2012 program:

• Students from participating film schools submit short scripts (2-4 minutes) to Creative Artists Agency (CAA) regarding their proposed film projects.
• CAA will narrow down to 10 scripts and will send to the SRF team at The Coca-Cola Company for the final selection of the 6 scripts.
• The SRF team will choose the final 6 scripts to be transformed into films.
• SRF will provide $10,000 to each winning Script/Team. Each winning Team will produce their own film(s) based on a timeline provided by SRITE.
• SPRITE® will be sending each selected screenwriter to CinemaCon an industry event where they will participate in the filmmaking workshops and the SPRITE® VIP event.
• A surprise celebrity advocate for the program will be announced at a later date.  The celebrity advocate will help promote the program nationally.
• The 6 finished films will be placed on Sprite.com and the SPRITE® YouTube channel for a nationwide “viewing and voting” period in August.
• SPRITE will create a :30 second National pre-feature spot highlighting the “making of” the 6 films to run in 23,000 theatres during August encouraging consumers to visit Sprite.com to view the films and vote.
• The SPRITE Refreshing Films program will also be featured on cups, popcorn bags, movie theater displays in August. 
• To encourage repeat consumer participation, for each vote placed, consumers will be entered into a sweepstakes for a chance to win daily prizes (Universal 100^th anniversary DVD bundles) and entered into the Grand Prize sweeps (3 night/4 day trip to Universal Studios).
• The films will also be viewed and judged by the Green Ribbon Panel, a collection of industry experts who will judge the technical aspects of the films. The “GRP” vote will be combined with nationwide vote (each weighted equally) to determine the winner.
• The grand prize winning film crew will receive a VIP party and screening at Universal Studios Orlando with both Coca-Cola and Universal executives.