Roadmap to the Texas Media Industries

The Passage of the 2025 Film Incentive and Beyond
The text "Roadmap to the Texas Media Industries" is placed over a nighttime photo of a vertical marquee that says "Texas."

It’s an exciting time for the Texas media industries. On September 1, 2025, SB22 – an act designed to provide greater financial assistance and stability for film, television, commercials, and digital interactive media – went into effect. With $1.5 billion in total directed toward supporting moving image production over a ten-year time span ($300 million per biennium), SB22 represents the most significant commitment by the state yet to grow its international media presence and local infrastructure. As much as SB22 was designed to boost tourism and fuel business across the state, it also sought to center both more and different types of depictions of Texas onscreen.

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